Tag: Lazer Z

Exmark Helps the National Mall Go Green

by Exmark on July 25, 2013, under Exmark Information, Products

In late June, Exmark’s Garry Busboom traveled to Washington D.C. to represent Exmark in a ceremony where six propane-fueled Exmark Lazer Z S-Series zero-turn mowers were donated to the National Mall and Memorial Parks (NAMA). The new alternative-fuel mowers, donated by the Propane Research & Education Council (PERC), replace NAMA’s fleet of diesel-powered mowers.


Not only will the new EFI-propane Lazer Z S-Series mowers reduce greenhouse gas emissions by 50-percent per mower, they will also lower operating costs through increased fuel efficiency along with the lower cost of propane fuel. The deployment of the mowers has also contributed to NAMA’s ability to be added to the Green Parks Plan, a National Park Service initiative to implement sustainable practices, reduce dependence on foreign oil, mitigate effects of climate change and reduce energy consumption.

“I was proud to be a part of the National Mall ceremony on behalf of everyone at Exmark,” said Busboom, the company’s chief development engineer. “Seeing the EFI-propane Lazer Z mowers starting up for the first time on the Mall was truly awesome and it’s a great feeling to know our mowers are contributing to achievement of NAMA’s larger environmental and sustainability goals.”

The four 72-inch and two 60-inch Lazer Z S-Series zero-turn mowers will make up one-third of the mower fleet on the National Mall. The cost-savings and environmental benefits the groundskeepers at NAMA now enjoy are competitive advantages any landscape professional can enjoy with a similarly-equipped Lazer Z S-Series mower. The electronically fuel injected (EFI) Kohler Command Pro powerplant is the first of its kind to use automotive-style propane fuel injection to increase fuel efficiency by up-to 25-percent and allows Exmark to deliver the greenest, most fuel efficient mower, with the lowest operating cost of any mower on the market today.


Due to the fuel efficiency of the new EFI Kohler powerplant, the new Lazer Z S-Series needs just one 10.3-gallon propane tank, compared to most competitors’ two-tank systems. This not only significantly improves balance and handling but also allows the mower to be more compact. NAMA will use a propane cylinder exchange system from local supplier, Thompson Gas.

PERC’s donation of the six Exmark mowers is valued at approximately $70,000.

Learn more about the PERC donation and see recent media coverage:


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Announcing MyLazerZ.com

by Exmark on March 08, 2012, under Exmark Information

mylazerzTime flies when you’re kicking butt on the lawn. It’s been three years since we rolled out the newly designed Lazer Z. In this time, we’ve helped thousands of pros across America and Canada go beyond. They’re mowing more lawns in less time. They’re spending more time in the field and less time in the shop. They’re growing their businesses and not looking back.

But, don’t take our word for it. Let the pros tell you. We’ve launched MyLazerZ.com  to tell you more about the mower that’s revolutionized zero-turn mowers as we know them. At MyLazerZ.com, you’ll be able to learn about the Lazer Z’s cutting technology, traction and handling, safety and productivity, operator comfort and maintenance. Along the way, you’ll have pros to tell you first-hand how the Lazer Z has helped them go beyond with their businesses.

After you learn about the Lazer Z, you can contact your local dealer and request a demo. Because the way we see it, 2012 will be what you make of it. Are you going to go beyond or just get by? It’s decision time.

Are you going to go beyond or just get by? Let us know with a comment below.

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May Days are Here!

by Exmark on May 10, 2011, under Exmark Information

May Days Sales Event

Announcing our first ever May Days Sales Event. If you were looking for a time to buy a new Exmark mower, here’s your chance. For a limited time, we’re offering no interest and no payments for 6 months, or 0% APR financing for 36 months*.

Check out these great deals on our best-selling commercial and resident mowers including:

Hurry to your Emark dealer from May 12th – 22nd for the May Days Sales Event. For a full list of details on this and all our current promotions, click here or visit your local dealer.

Will you be taking advantage of our first ever May Day Sales Event? Let us know with a comment below.

* No payment required. No interest accrues until the end of the 6-month ‘No interest’ term at which time it accrues at 3.99% for 36 months.
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Garry Busboom talks cutting platforms

by Exmark on March 18, 2011, under Exmark Information

If you’ve ever wondered who’s behind the industry’s top-notch cutting platforms, we’d like to introduce you to Garry Busboom. He was one of the masterminds behind the original Lazer Z and the redesign of the Exmark deck, including the patented Flow Control Baffles.

We sat down with Garry and picked his brain about cutting platforms. Here’s what he had to say:

Exmark: What are the different elements that can affect the cut quality?

Garry: The list can seem limitless … cutting fast or slow, high or low …  spring, summer, fall, morning, noon or night and types of grass — just to name a few.

Anything environmental…from morning dew to rain or shine, no matter how slight, can have a big impact on the results.

E: How do environmental conditions affect the cutting platform?

G: Any variation in the environmental conditions affects the physical properties of the grass and in turn may have a significant impact on how the mower deck performs. Our goal is to design a deck that will perform at an exceptional level in as many conditions as possible  to be able to provide a product to our landscape pro’s that meets or exceeds his expectations.

E: What were you doing before joining Exmark?

G: I used to design combines and had great fun doing it, so working with mowers seemed like a natural next step. You think about a lawnmower, it’s just a mini combine.

E: If you were a mower, what mower would you be?

G: An LZX29KA606 because I believe it’s the most versatile and productive machine we offer.

E: What does the future hold for Exmark cutting platforms?

G: We’re constantly working to improve the performance of our cutting platforms …it’s always a journey, not a destination.  Our job is to give the landscape pro the best tool for his job and continuously seek for better ways of doing things–that vision and mission will never change.

Have a question for Garry, have a comment or want to share what kind of mower you would be? Leave us a comment below.

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Say Hello to Josh Levien!

by Exmark on March 04, 2011, under Exmark Information

Last November we launched exmarkpride.com and found a community of Exmark enthusiasts. We also put out a special incentive for members who joined the crew before December 31st: a brand new Lazer Z.

This month we’re excited to announce Josh Levien as our winner. Josh, now the proud owner of a Lazer Z X-Series unit, has strong ties to Exmark. Taking his first ride on a Turf Ranger at the impressionable age of 13, Josh comes from a family of lawn care pros. His dad, Carl Levien, opened Carl’s Mower & Saw when Josh was 12. Josh now works as the store’s Parts Manager alongside his mom, three younger brothers and wife.

The strong family ties are just one of the things Josh loves about working at Carl’s. He also enjoys working with his customers and getting to, “supply people with the best outdoor power equipment in the industry.”

When he’s not at work, Josh spends his time working in the yard, long boarding and playing softball. He’s also looking forward to trading in his walk-behind for that new Lazer Z, giving him more time to spend with his wife and three children.

Congratulations Josh. We’re glad to have you on the crew.

For your chance to be our next winner, sign-up at exmarkpride.com and enter this month’s contest!

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How-to Buy Your Next Exmark Mower

by Exmark on February 10, 2011, under Products

Here’s a post for the Exmark newbies.  As you prepare to purchase your next mower in 2011, we want you to be informed and prepared. So we’ve put together a short guide to help you pick out the right Exmark mower for the job. You’ll want to meet with your local Exmark dealer as well, but this will at least get you headed in the right direction.


The first thing you want to keep in mind, when purchasing your new Exmark, is your budget. You need the most dependable and durable mower that you can afford. Exmark has many mowers to suit any budget or mowing needs. Interested in learning how you can finance your next Exmark retail mower? David Adams, Exmark Financial Services Manager, explains the process in our latest YouTube video.

Mowing properties

The next thing you’ll want to consider, is what kind of properties you’ll be mowing. Smaller residential lawns require smaller mowers like the new 36″ Vantage or Commercial 21, but for larger commercial properties you’ll want to go with a zero-turn mower like the Lazer Z.

For properties under a 1/2 acre we’d recommend:

  • Vantage
  • Commercial 21
  • Metro
  • Viking
  • Turf Tracer

For properties above a 1/2 acre, we’d recommend:

  • Quest
  • Pioneer
  • Navigator
  • Lazer Z

Mower Engine and Features

After you’ve considered your budget, lawn size and terrain, you’ll want to look at your next Exmark mower for the engine and features offered. All Exmark models come with a variety of engine types and configurations (including eco-friendly models) and mower accessories (like mulching and striping kits). Still not sure what you’d like?  You can check out the “Not Sure What to Buy” section of exmark.com or the Compare Mowers section here.

Need any additional help? Have specific questions about a mower your considering for 2011?  Let us know in a comment below.

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Our Motivation Behind the First Lazer Z

by Exmark on January 26, 2011, under Products

Lazer Z X-SeriesIt’s hard to believe that the Lazer Z has been around for more than 16 years. Back in May 1994, when we first started working on the best-selling mower, we wanted to fill a hole in the marketplace. Mowers of that time were big machines that lacked productivity and reliability. They wasted time on the grass and wasted valuable space on trailers. So we decided that our mower wasn’t going to be just productive and reliable, but it was going to be a machine that would deliver an unmistakable cut. It would also be a machine that minded its space.

But before we rolled up our sleeves and cranked up the factory floor, we put on our comfy shoes and traveled to some of our territories to hear firsthand what pros want in a mower.

With feedback in hand, we headed to Beatrice and started building our vision. More than a year later, the very first Lazer Z rolled off the line. It was the first mid-mount mower to provide a quality cut with every job, and to do it in less time. It was a mower that wasn’t just productive, but extremely reliable. It was the first machine to take up less trailer space, allowing room for the rest of the fleet. It was truly a product that revolutionized the industry; it changed how a landscape pro mowed.

Of course the Lazer Z of today is different from its humble beginnings, but not by much. We transformed and improved on a few of its features, but we kept the productivity, reliability and quality of cut just as impressive as the original model.

It’s been a long, rewarding road. One we would travel on if we had to do it all over again.

Do you remember your first Lazer Z? We’d love to hear from you.

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2011 EFI Units

by Exmark on December 14, 2010, under Exmark Information, Products

This year was a big one: we introduced a number of new units at GIE+EXPO, including the Pioneer Series and the new Vantage. We also introduced five new energy efficient units for 2011.

Energy efficiency is an important and growing area of focus for the landscaping industry. We believe it is part of our responsibility at Exmark to provide landscape professionals with the option of selecting an energy efficient mower when they make a purchase.

Here’s a look at the new Electronic Fuel Injected (EFI) units for 2011 – all designed to cut fuel and save you money.

The entire fleet of EFI units features a state-of-the-art Kohler PRO EFI engine, which is the industry’s first closed loop fuel injection system. These new engines can allow the units to consume up to 25 percent less fuel than a standard carburetor-powered mower for savings that really add up over time.

What do you think of the new 2011 EFI units? Do you own an EFI unit? Tell us about it in the comments section.

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Another great year at GIE+Expo.

by Exmark on November 05, 2010, under Exmark Information, Products

Now that another year at GIE+EXPO has come to a close, we thought it might be time for us to do a quick recap of the products we unveiled during this year’s show.

Pioneer S-Series and E-Series

The Exmark Pioneer S-Series

The Exmark Pioneer S-Series

We’re excited to announce this latest addition to the Exmark family — the new Exmark Pioneer Series.  This mower offers the same professional performance you’d expect to see from an Exmark, but in value package that I think most landscape pros can appreciate.

The Pioneer is equipped with full-floating UltraCut deck cutting technology and Kawasaki V Twin engines. The S-Series is equipped with a 44”, 48” or 52” UltraCut Series 3 cutting deck. The E-Series is built on a full-floating 48” or 52” UltraCut Series 2 cutting deck.

More details on both of these new units can be found here and here.


This year, we’re adding a 36” UltraCut option to the Vantage’s existing 48” and 52” decks. We’re also adding a 25 hp Kohler EFI engine to this line-up.

New EFI Units

For 2011, we’re introducing a new line of units with EFI engines. This new fleet of EFI units feature a state-of-the-art Kohler Command PRO EFI engine, which is the industry’s first closed loop fuel injection system.

New 2011 EFI Units include:

  • Turf Tracer X-Series will have a 21 hp Kohler EFI engine
  • Lazer Z S-Series will have both a 25 and 29 hp Kohler EFI engine
  • Lazer Z X-Series will continue to have a 29 hp Kohler EFI engine
  • The Navigator will have a 27 hp Kohler EFI engine

These engines allow the machines to consume up to 25 percent less fuel than a standard carburetor-powered mower for savings that really add up over time.

In case you missed the other great stuff we unveiled at GIE + EXPO 2010, you can check out our kick-off post here.

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The First Year Report Card for the New Lazer Z

by Exmark on February 15, 2010, under Products

It rarely happens around here – we almost never take the time to stop and look back. But with the first anniversary of our Next Lazer Z launch, we couldn’t just move ahead without reflecting and sharing the positive report that came in from the field. For starters, landscape pros have said that to call the newest Lazer Z’s increased durability, “dependable”, was quite the understatement. We’ve also heard that the mower isn’t just easy to maintain, but it’s easy on the body, making it one extremely comfortable ride. As for the cut, pros couldn’t be more pleased. They’ve confirmed the UltraCut Series 6 deck delivers Exmark’s signature cut with each pass. Other features that have the pros raving are the new spindles and hydros. Needless to say, the evolution influenced largely by landscape pros has become quite a hit. To see just how much pros are loving it, visit http://www.exmark.com/otherssay.asp. Also check out our latest video on the new Lazer Z on our YouTube channel.

The author of this post is John Cloutier, senior marketing manager for Exmark.

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